The Motorola Moto G might not be the best ever as far as specs, but in Brazil the phone has become a much needed major hit for Motorola. The Moto G is so popular in Brazil, that it has double the manufacturer’s Brazilian market share to 18%. That’s awesome news for Motorola.
Motorola has now surpassed LG to become the second largest smartphone manufacturer in the country. These hot sales of the phone have also helped with the decline of Samsung’s market share in Brazil to 43% from 51%, and it has become the top selling smartphone model in Brazil. When you consider that the country is the fourth largest smartphone market in the world, this is big.
This is turning out to be a key device for the company. Motorola’s 118% rise in global smartphone shipments last year was helped quite a bit by the Motorola Moto G as well. It is the largest selling Motorola phone yet. In Brazil, the device is priced at about $260 USD. An Apple iPhone 6 starts at $1080 in the country. So you can easily see why Motorola’s game plan is to profit from selling large volumes of the device. It appears that their plan is working our perfectly so far.
Source Phone Arena