As well as announcing that the Windows 8 public beta will be available in February, Microsoft has also announced that the Windows Store will launch in February of 2012, and Microsoft has shared some more details about the Windows Store.
Developer Revenue Sharing Model
It looks like the deals with application developers for the Windows Store will be similar to what Apple offers. Microsoft will pay developers 70 percent of the revenue and keep 30 percent themselves. However, the deal does look better as when a particular app reaches $25,000 in revenue, Microsoft will pay developers 80 percent of the revenue. This tiered revenue-sharing model is designed to incentivize developers to create high-quality applications and to reward those who achieve significant success on the platform. For example, if a developer’s app generates $50,000 in revenue, they would earn $37,500 under the 80 percent revenue share, compared to $35,000 under the initial 70 percent share.
Global Availability and Language Support
Applications in the Windows Store will be available in all languages and apps will be available in a total of 231 markets around the world. This extensive reach ensures that developers can target a global audience, maximizing their potential user base. When the Windows Store launches in February, it will be a beta store, and all applications will be free initially. This approach allows users to explore and test various applications without any financial commitment, while developers can gather valuable feedback to improve their apps before the official launch.
The Windows Store’s global availability is a significant advantage for developers looking to expand their reach. For instance, a developer in the United States can easily make their app available to users in Japan, Brazil, and Germany, among other countries. This broad market access can lead to increased downloads and higher revenue potential.
Additional Features and Benefits
Beyond the revenue-sharing model and global availability, the Windows Store offers several other features designed to benefit both developers and users. For developers, Microsoft provides robust tools and resources to help create, test, and deploy applications efficiently. The integration with Microsoft’s development environment, Visual Studio, allows for a seamless workflow from coding to publishing.
For users, the Windows Store promises a curated experience with a focus on quality and security. All applications undergo a review process to ensure they meet Microsoft’s standards for performance and security. This vetting process helps protect users from malicious software and ensures a higher quality of apps available in the store.
Moreover, the Windows Store will support a variety of payment methods, making it easier for users from different regions to purchase apps. This flexibility in payment options can lead to higher conversion rates and increased revenue for developers.
The launch of the Windows Store in February 2012 marks a significant milestone for Microsoft and its developer community. With a competitive revenue-sharing model, global availability, and a focus on quality and security, the Windows Store is poised to become a major player in the app marketplace. Developers and users alike stand to benefit from the features and opportunities that the Windows Store will offer.
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