Microsoft has announced the opening of its Windows Store to individual developers and companies in 120 markets from today, ahead of their official launch of their new Windows 8 operating system on October 26th.
Microsoft’s explained that from today that it would be providing members of its paid Developer Network program with free Windows Store subscriptions for submitting apps.
For all others, the registration fee is $49 for individuals and $99 for companies. So if you would like to get your Windows 8 application into the stores before the launch of Windows 8 next month, don’t delay. Microsoft explains:
“The Store is now open for app submissions from all developers – individuals and companies – in our supported markets, and we’ve added 82 more app submission markets! Now, developers from 120 markets can publish Windows Store apps.”
Benefits for Developers
Opening the Windows Store to a broader range of developers is a strategic move by Microsoft to ensure a rich and diverse app ecosystem for Windows 8 users right from the start. By offering free subscriptions to members of its paid Developer Network program, Microsoft is incentivizing experienced developers to contribute high-quality applications. This initiative is expected to boost the number of available apps significantly, providing users with a wide array of choices and functionalities.
For individual developers, the $49 registration fee is relatively affordable, making it accessible for hobbyists and small-scale developers to participate. Companies, on the other hand, can benefit from the $99 registration fee, which is a small investment considering the potential reach and revenue opportunities the Windows Store offers. This pricing strategy is designed to encourage a wide range of developers to submit their applications, from indie developers to large corporations.
Global Reach and Market Expansion
The expansion to 120 markets is a significant leap from the initial number of supported markets. This move underscores Microsoft’s commitment to making the Windows Store a global platform. By adding 82 more app submission markets, Microsoft is not only increasing its reach but also tapping into diverse developer communities worldwide. This global approach ensures that the Windows Store will feature a variety of apps that cater to different cultures, languages, and user preferences.
For developers, this global reach means access to a vast audience, which can translate into higher download numbers and increased revenue. It also provides an opportunity for developers to gain international recognition and expand their user base beyond their local markets. For instance, a developer in India can now easily publish an app that can be downloaded by users in the United States, Europe, and other parts of the world.
Moreover, the Windows Store’s global expansion aligns with the overall strategy of Windows 8, which aims to provide a seamless and unified experience across different devices and regions. By ensuring that the Windows Store is accessible to developers and users in 120 markets, Microsoft is laying the groundwork for a successful launch of Windows 8.
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