McDonald’s Nederlands has unveiled a new promotional merchandise they have created in the form of McDonald McTrax Placemat that allows you to create and play music while you eat.
Check out the video below to see how the McDonald McTrax Placemat can be used to record snippets and playback loops to create your own music using the accompanying smartphone application that is available to download for free.
McDonald Netherlands teamed up with the advertising agency TBWA\Neboko and digital production agency This Page Amsterdam to deign and create the awesome placemat thatInteracts directly with your smartphone and supports both iOS and Android devices to create samples, synths, loops and more.
The McDonald’s placemat: just a paper placemat that turns into a full music production station! McTrax. By the use of conductive ink on a piece of paper you can connect your smartphone to our placemat via Bluetooth.