This week Mastercard has launched their MasterPass Digital Wallet service in the UK, with hops to roll out the service throughout Europe if all goes well with the UK rollout.
The new Mastercard MasterPass Digital Wallet is already available in the United States, Canada, and Australia and is a free service that enables you to store all your payment, shipping and loyalty information in one place.
Allowing you to use just one device with multiple cards or accounts. MasterCard’s Marion King explained:
“For retailers, Masterpass provides a faster, easier way to check out their customers, and increase sales without significantly changing the way they currently process payments. Masterpass can help retailers reduce checkout abandonment rates, which affected 37 per cent of all online transactions in the first quarter of 2013, equating to more than £6 billion in much needed revenue per year according to IMRG and Capgemini. UK consumers spend more than £62 billion a year online”
UK retailers currently accepting the new Mastercard MasterPass Digital Wallet include Boots UK, Argos, House of Fraser, The Hut Group, Seetickets.com, and MBNA.
Source: Toms Hardware
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