Some retailers are open to embracing VR to increase their sales and Macy’s is one of them. According to a new report, Macy’s wants to improve sales in its stores by using virtual reality to sell furniture at 50 of its retail locations across the country. It will be interesting to see how well this works for them.
Macy’s CEO Jeff Gennette revealed at the ShopTalk retail conference in Las Vegas that 50 Macy’s locations will have virtual reality furniture-selling tools by this summer. That’s when you’ll be able to check it out for yourself. Gennette says that the company plans to offer these tools in “as many stores as possible,” so it seems that Macy’s is very serious about this technology in its stores.
VR technology will allow Macy’s to sell more furniture while having to dedicate less or even no square footage to actually displaying furniture. That’s big for any company. The retailer has already piloted a virtual reality tool through which customers can use a tablet to add furniture to a room and move the pieces around until they get what they’re looking for.
The system “significantly increased” total transaction sizes as well as sales of items that Macy’s sells but doesn’t keep in its stores. This will also allow the company to offer furniture departments in locations that didn’t have them before. This should be interesting.
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