You might remember that Amazon purchased UK movie streaming site Lovefilm almost two years ago and now they are finally going to integrate. For the app to work on Kindle Fire and Kindle HD devices users just have to link their Amazon and Lovefilm accounts.
After that you can sign in with your Amazon credentials on the web or while using other devices. If you don’t have a Kindle but want to login with your Amazon info you will be able to eventually, just not right now.
It’s about time they got around to integrating both brands. One less password to remember is always a good thing anyway.
It makes life a tad easier.