We have featured numerous start-up campaigns that have been launched on the crowdfunding website Kickstarter over the years.
But one project you might remember called the TidyTilt created by the design team duo at TT Design Labs, has now been purchased by Logitech.
The Success of TidyTilt on Kickstarter
We featured the TidyTilt iPhone case back at the beginning of the year and it successfully raised over $220k after only requiring a goal of just $10,000. This remarkable achievement is a testament to the innovative design and practical utility of the product. The creators of TidyTilt, TT Design Labs, explain:
“TidyTilt is an earbud cord wrap, multi-position kickstand, and mount for iPhone 4 and iPhone 4S. TidyTilt takes up less space than any one of these devices – yet does all three things – without adding something extra to carry.”
The TidyTilt’s multifunctionality and sleek design resonated with backers, making it one of the standout successes on Kickstarter. The product’s ability to serve multiple purposes—organizing earbuds, acting as a kickstand, and mounting the iPhone—without adding bulk, made it a must-have accessory for iPhone users.
Expansion and Acquisition by Logitech
Following the success of the original TidyTilt, TT Design Labs continued to innovate and launched two more products: the TidyTilt+ and the JustMount magnetic holder. The TidyTilt+ built upon the original design, offering enhanced features and compatibility with newer iPhone models. The JustMount magnetic holder provided a versatile solution for mounting iPhones and other devices in various settings, from cars to home offices.
Recognizing the potential of these innovative products, Logitech decided to acquire TT Design Labs. Logitech, a global leader in personal peripherals, saw the acquisition as an opportunity to expand its product lineup with unique and practical accessories. The terms of the deal were not disclosed, but it was announced that Derek, one of the co-founders of TT Design Labs, would be joining Logitech as a product designer, while Zahra, the other co-founder, would take on a role as a consultant.
Logitech is now looking to re-launch all three products during July 2013. This move is expected to bring the TidyTilt, TidyTilt+, and JustMount to a broader audience, leveraging Logitech’s extensive distribution network and marketing expertise.
The acquisition of TT Design Labs by Logitech highlights the potential for small start-ups to make a significant impact in the tech industry. With the right combination of innovation, design, and market demand, even a two-person team can create products that attract the attention of major corporations.
The journey of TT Design Labs from a successful Kickstarter campaign to being acquired by Logitech is an inspiring story for aspiring entrepreneurs and product designers. It demonstrates the power of crowdfunding platforms like Kickstarter to bring innovative ideas to life and the potential for small start-ups to achieve significant success and recognition in the tech industry.
Source: Tech Crunch
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