In some parts of the world like Thailand, Indonesia, and Japan, chat app LINE is popular. I mean really popular. In fact, there are cafes set up in its name, as well as stores which sell merchandise like toys, t-shirts, and more. All of the items feature a variety of characters from the stickers used in the app.
Basically the stickers are like emojis, but they are used to convey more complex emotions. The stickers on LINE have proven to be a real moneymaker. According to the company, they pull in $270 million a year from sticker sales alone. These stickers are like printing money for the company.
Stickers can be purchased in the app and they are updated pretty often to reflect what’s popular in current culture. There could be stickers based on the hottest anime in Japan at the moment, or stickers capitalizing on the hottest K-Pop groups of the moment and more. If it is hot, it is a sticker.
LINE also says that its users are sending each other as many as 389 million stickers a day. It is insane. The stickers are available either as free downloads, or they can be purchased using coins which are sold for real money and are usually priced between $1-2 for a pack. People can not get enough.