The other day KFC announced that it would start testing out Beyond Meat’s fried “chicken”. Obviously, this is a huge departure from KFC’s regular chicken. I was a bit skeptical about how well it would sell. As it turns out, KFC did not have anything to worry about. This fake chicken is a hit.
According to KFC and Beyond Meat, they have announced that the Beyond Fried Chicken sold out in less than five hours. Apparently, there were lines that wrapped around the restaurant. Given how many chickens that the company sells on a daily basis, for them to sell out of the Beyond Fried Chicken is actually impressive. Of course, there was a ton of hype. It likely will not sell this well on a daily basis.
Also, this is for only one KFC outlet in Atlanta. We’re not sure if the company were to expand this nationwide. Right now it is a novelty factor of trying something new, so it is unclear if KFC can sustain this kind of growth for the long-term. I doubt it very much.
That being said, KFC has yet to confirm if they will be making the Beyond Fried Chicken a permanent menu item.