Shortly after the Samsung Galaxy S4 was announced, many were planning to trade in their current smartphones in preparation of its upcoming release. Now it looks many have already done that.
According to SellCell.com, iPhone trade-ins went up 194 percent in the month leading up to Samsung’s Galaxy S4 unveiling when compared to the month prior to the company’s Galaxy S3 launch.
“Based on feedback from our partners and the news of several big product launches from HTC, BlackBerry and now Samsung, we get the feeling that the luster of the iPhone line for Apple fans may be waning a bit,” said SellCell’s managing director Colin White. “Our data bears this out as more people trade-in and search for iPhone quotes on the site than other product lines, an effect that we believe is from the introduction of new smartphones and features that iPhones don’t have.”
Trading in your device a month prior to a new devices launch says a lot about the new device, It will be interesting to see these numbers a month from now.