Apple’s iPhone 5 became available to pre-order last Friday, and the availability of the handset changed from the 21st of September to 2 to 3 weeks in just over an hour.
Now Apple has announced just how many pre-orders of the iPhone 5 they sold in the first 24 hours, a new record for the company with more than 2 million iPhone 5’s pre-orders in the first 24 hours.
“iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal,” said Philip Schiller, Apple’s senior vice president of Worldwide Marketing. “iPhone 5 is the best iPhone yet, the most beautiful product we’ve ever made, and we hope customers love it as much as we do.”
This is more than double that of the pre-orders for the iPhone 4S, and these figures are just for the first 24 hours. We wonder just how many iPhone 5s Apple will have sold by the time it goes on sale this Friday.
Record-Breaking Pre-Orders
The iPhone 5’s pre-order numbers are not just impressive; they are record-breaking. The previous record was held by the iPhone 4S, which saw around 1 million pre-orders in its first 24 hours. The iPhone 5 has more than doubled that figure, indicating a significant increase in consumer demand and interest. This surge in pre-orders can be attributed to several factors, including the anticipation built up by Apple’s marketing, the new features introduced in the iPhone 5, and the brand loyalty that Apple has cultivated over the years.
Features Driving Demand
The iPhone 5 introduced several new features that likely contributed to its high pre-order numbers. One of the most notable changes was the larger 4-inch Retina display, which offered a better viewing experience compared to the 3.5-inch screen of its predecessors. Additionally, the iPhone 5 was the first iPhone to support LTE connectivity, providing faster internet speeds and improved performance for users.
Another significant upgrade was the A6 chip, which promised faster processing speeds and better graphics performance. The iPhone 5 also featured an improved camera system, with enhancements in low-light performance and the ability to capture panoramic photos. These hardware improvements, combined with the new iOS 6 operating system, made the iPhone 5 a highly attractive option for both new and existing iPhone users.
Moreover, the design of the iPhone 5 was a major selling point. It was thinner and lighter than previous models, with a sleek aluminum body that gave it a premium feel. This design overhaul was well-received by consumers and critics alike, further boosting its appeal.
The iPhone 5’s success in pre-orders also reflects the strength of Apple’s ecosystem. With a wide range of apps available on the App Store, seamless integration with other Apple devices, and services like iCloud, the iPhone 5 offered a comprehensive and cohesive user experience that was hard to match.
As the iPhone 5 prepares to hit the shelves, it will be interesting to see how these pre-order numbers translate into actual sales. Given the strong initial demand, it is likely that the iPhone 5 will continue to perform well in the market, further solidifying Apple’s position as a leader in the smartphone industry.
Source Apple
Have a look at our handy guide on the difference between the iPhone 4S and iPhone 5
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