It would appear that Apple’s iPad Mini has become very popular, and according to a recent report, sales of the iPad Mini are already overtaking sales of the iPad. The news comes from NPD DisplaySearch.
According to the report, shipments of 9.7-inch panels for the iPad fell dramatically from 7.4 million in December to just 1.3 million in January. In contrast, shipments of the 7.9-inch display for the iPad Mini rose to an impressive 5 million. Overall, smaller tablets seem to be the most popular, with total shipments for all 7-inch devices rising to 14 million.
As we noted in December, Apple had planned to sell 40M iPad minis (7.9”) and 60M iPads (9.7”) in 2013. However, the reality seems to be the reverse, as the iPad mini has been more popular than the iPad. We now understand that Apple may be planning to sell 55M iPad minis (7.9”) and 33M iPads (9.7”) in 2013.
Factors Contributing to the iPad Mini’s Popularity
Several factors contribute to the iPad Mini’s growing popularity. One significant reason is its portability. The smaller size and lighter weight make it more convenient for users to carry around, fitting easily into bags and even large pockets. This portability appeals to a wide range of users, from students to professionals who need a device on the go.
Another factor is the price point. The iPad Mini is generally more affordable than the larger iPad, making it an attractive option for budget-conscious consumers. This lower price point opens up the market to a broader audience, including those who might not have considered purchasing a tablet otherwise.
Additionally, the iPad Mini offers nearly the same functionality as its larger counterpart. Users can still enjoy a wide range of apps, high-quality cameras, and a seamless user experience, all in a more compact form. This balance of functionality and convenience makes the iPad Mini a compelling choice for many.
Future Prospects and the Impact of Retina Display
It will be interesting to see what happens when Apple releases a Retina Display version of the iPad Mini. The introduction of a Retina Display could significantly enhance the user experience by offering sharper and more vibrant visuals. This upgrade could make the iPad Mini even more appealing to consumers who prioritize screen quality for activities like reading, gaming, and watching videos.
The potential for a Retina Display iPad Mini to become Apple’s most popular tablet in the future is high. Given the current trends and consumer preferences, a Retina Display could be the feature that solidifies the iPad Mini’s dominance in the tablet market.
Moreover, the success of the iPad Mini could influence Apple’s future product strategies. If the smaller tablet continues to outperform the larger iPad, Apple might focus more on developing and marketing smaller, more portable devices. This shift could lead to innovations in design, functionality, and even new product lines that cater to the growing demand for compact technology.
Source MacRumors, NPD
Apple has now launched their new iPad Mini. Have a look at the difference between iPad and iPad Mini.
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