We heard recently that Instagram would try out hiding public like counts on posts and the Facebook-owned company has now confirmed as much. It is considering testing this feature. Instagram confirmed that this will enter trials this week. It will hide users’ public like counts on photos and videos. The test will initially be limited to users in Canada. If they like the results, maybe it will show up elsewhere.
So the likes will not be displayed in the Feed, permalinked pages, or on profiles. The reason is to “focus on the photos and videos you share, not how many likes they get.” Only the account holder will be able to see the likes that their content gets. No one else will be shown.
We heard an earlier report that said that Instagram was developing a feature like this, but at the time a spokesperson said that “We’re not testing this at the moment, but exploring ways to reduce pressure on Instagram is something we’re always thinking about.”
We don’t know if they have plans to test this new feature across the globe yet or not. Time will tell after they see how this test first goes. We will know soon.
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