Facebook’s fundraising tool has raised over $1 billion since its launch, so it makes sense that a similar feature will be rolled out to Instagram. In fact, it is happening later this year. Rooting around in the code of Instagram’s Android App reveals a donation sticker that will let users search for non-profits and add a donate button to their Instagram Story.
The idea isn’t entirely new, it was previously mentioned at Facebook’s Communities Summit earlier this year, and now a spokesperson is confirming that “Later this year, people will be able to raise money and help support non-profits that are important to them through a donation sticker in Instagram Stories.”
This tool would be good for Instagram, which has lately been plagued with bad headlines surrounding bullying, political propaganda and dangerous influence. The Fundraiser sticker could get be expanded to allow for personal donations as well.
However, to encourage donations, Instagram will need to make it straightforward to get your bank details saved. Users will prefer it if they make it easy to remove those details because Facebooks plans for commerce sound like they would make it hard to do so. I guess we will have to wait and see.