To celebrate the 5th anniversary of the App Store, Apple made a number of apps available for free. One of those was Infinity Blade 2, and it seems that the app being free boosted the number of users of the game significantly.
Infinity Blade 2 normally retails for $6.99, but during the period that the app was free, it was downloaded more than 6 million times, which is triple what it normally is for the period the promotion was running.
The Impact of Free Promotions on App Downloads
Infinity Blade 2 was downloaded more than 1.7 million times during the first 24 hours of the App Store promotion. This surge in downloads not only increased the game’s user base but also brought significant attention to the franchise. The promotion’s success highlights how effective free promotions can be in boosting app downloads and user engagement. When a high-quality app like Infinity Blade 2 is offered for free, it lowers the barrier to entry for new users, encouraging them to try out the game without any financial commitment.
Moreover, the promotion had a ripple effect on the sales of the original Infinity Blade game. Many new users who enjoyed Infinity Blade 2 were likely motivated to purchase the first game in the series to experience the full storyline and gameplay. This cross-promotion strategy can be highly effective for developers looking to maximize their reach and revenue.
Why Infinity Blade 2 Stood Out
Infinity Blade 2, developed by Chair Entertainment and Epic Games, is renowned for its stunning graphics and engaging gameplay. The game utilizes the Unreal Engine, which delivers console-quality visuals on mobile devices. This level of quality is rare in mobile gaming, making Infinity Blade 2 a standout title in the App Store.
The game’s storyline, which involves players taking on the role of a warrior seeking to defeat powerful enemies and uncover secrets, is both compelling and immersive. The combination of high-quality graphics, engaging gameplay, and a captivating story makes Infinity Blade 2 a must-have for mobile gamers.
Additionally, the game’s success during the promotion period can be attributed to its strong reputation and positive reviews. Prior to the promotion, Infinity Blade 2 had already garnered a loyal fan base and critical acclaim. Offering the game for free allowed it to reach an even wider audience, many of whom may have been hesitant to purchase it at its full price.
The success of Infinity Blade 2’s free promotion also underscores the importance of strategic timing. By aligning the promotion with the App Store’s 5th anniversary, Apple and the game’s developers were able to capitalize on the increased visibility and excitement surrounding the event. This strategic timing likely contributed to the impressive download numbers and overall success of the promotion.
The free promotion of Infinity Blade 2 during the App Store’s 5th anniversary celebration was a resounding success. The game saw a significant increase in downloads, boosting its user base and bringing attention to the franchise. This case study demonstrates the power of free promotions in the app market and highlights the importance of strategic timing and high-quality content in achieving success.
Source Ubergizmo
Latest Geeky Gadgets Deals
Disclosure: Some of our articles include affiliate links. If you buy something through one of these links, Geeky Gadgets may earn an affiliate commission. Learn about our Disclosure Policy.
