You may not know it, but IMDb is an Amazon subsidiary, which is why it is reportedly going to launch a free video streaming service later in the week for Amazon Fire TV users. The service will be similar to The Roku Channel and will stream TV shows and movies for free. Viewers will have to see ads though because this is how the service will make money.
It will be completely free for all Fire TV users and won’t be exclusive to those with an Amazon Prime Video subscription. We had heard rumors about this before, so there just might be some truth to this.
The service will let Amazon capture advertising dollars from the TV advertising market and it is expected to generate up to $70 billion in revenue in the United States this year. Ads on the new service will appear between content and marketers can wrap ads around an embedded video player. So Amazon will be able to grow its share of the digital advertising market that’s dominated by Google and Facebook. Amazon is currently the third-largest digital advertiser with 4 percent of the market. Both Google and Facebook account for over 57 percent of the market combined.
This is a smart move by Amazon who has not yet confirmed or denied this report. It’s expected to announce this service during Advertising Week in New York. Stay tuned.
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