You can’t get away from ads no matter where you go it seems. Well, now Hulu wants to show you ads from popular brands when you hit pause during a watching session. The static promos will start appearing in the spring for select shows and movies. Unlike traditional TV ad breaks that interrupt your viewing, Hulu says that its new ads are designed to be “non-intrusive.” And they will have messaging that’s relevant to a pause break, starting with ads from Coca-Cola and toilet-paper brand Charmin.
It makes sense because you’re probably stepping away to get a snack or use the toilet. Hulu says that the new ads were a hit with customers during their testing. Will they be a hit with fans at large though. It likely won’t matter since people are stepping away. The promos will be limited to Hulu’s ad-supported, basic tier.
It also looks like AT&T is planning something similar for one of its streaming services. If this takes off, they may show up on a lot more platforms, especially as the streaming wars heat up. I can see Disney doing this, but I can’t see Netflix doing it. I guess we will have to wait and find out.