Hulu Plus has good reason to celebrate today. The US online video service reached 2 million subscribers in the first quarter of the year, about 21 months after it was launched to the public. Hulu CEO Jason Kilar announced the record during an Ad Age conference in New York yesterday.
It is being called “the fastest ramp of paid subscribers among any video subscription service in the US”. The Hulu Plus service costs $ 7.99 per month, which adds up to around $16 million in monthly subscription revenues for the service.
Once advertising dollars are factored in, Mr. Kilar thinks that its subscription services will account for more than half of Hulu’s overall business before the end of the year. So it seems like Hulu is doing very well for itself. They plan to use this money to get more good content and continue their growth.
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