The online video streaming market is a competitive place and one way that these services compete against each other is by offering exclusive content that only they have the rights to show. That’s why these companies spend so much money to obtain exclusive streaming rights.
According to a new report Hulu is going to pay an insane amount of money to Viacom to get exclusive streaming rights to South Park for three more years. It’s amazing these services have any money left at this point.
Under the deal Hulu will have exclusive online streaming rights of South Park for three more years while the comedy show will also continue to air on Comedy Central for the next five years. This is one of the first instances where money generated from online streaming licenses is going to underwrite current production costs.
Hulu is reportedly going to pay $192 million for these exclusive rights. That is more than it paid to become the exclusive online streaming provider for Seinfeld, which is one of the best comedy shows ever. This should help Hulu compete against Netflix and hopefully establish its dominance in the market, but with everyone spending big, who knows who the winner will be.