Good news for fans of entertainment. Hulu is becoming more affordable. As long as you’re not a big fan of live TV that is. The service will cut the price of its basic tier from $8 to $6 per month starting February 26th for new subscribers, and with new billing cycles for existing customers after the 26th. If you like on-demand video and are okay with ads, it’s now more affordable to watch Hulu.
It’s a bit of a dig at Netflix’s recent price hikes, but subscribers to pricier tiers aren’t getting this sweet deal.
The ad-free tier will still cost $12 per month. And if you want the Hulu + Live TV bundle, it’s $5 more per month ($45) for the privilege of watching shows as they premiere. Hulu thinks that the live package is where the real money is, and it might be raising the price to compensate for all the channel additions recently.
The timing might not be the best here as YouTube TV just launched nationwide coverage that starts at $40 per month, and competitors like DirecTV Now also start at $40. People will want Hulu if they want its originals and exclusives on top of conventional programming. Otherwise, when people want shows from more established networks, it’s a harder sell. But I suppose they need to pay for more content like Netflix.