Screen protectors are an important part of caring for your device. Gorilla Glass helps quite a bit, protecting most of these displays, but you don’t want them getting scratched or cracked, so you cover them up with a screen protector. We like our gadgets to look nice for as long as we can.
Hori is marketing their new screen protectors in an interesting way. They try to scratch a PS Vita screen with everything from a headphone jack to a wire brush. It may be hard to look as they attempt to scratch that beautiful screen, but try to watch the video.
They make their point very effectively.
Source Geek