Cord-cutters have forced networks to embrace online streaming. Many of them have either linked up with existing services or launched their own standalone services. HBO was one that launched its own service called HBO Now last year. It will cost you $14.99 and it gives you access to streaming of the channel as well as the library of content.Star Wars Episode VIII
Now we are learning that HBO Now has close to a million subscribers almost ten months after it was first launched. Not bad at all.
HBO CEO Richard Plepler revealed the info during the company’s earnings call today. HBO Now has “800,000” paying subscribers. That’s pretty good for a service that costs $14.99 and was initially exclusive to just one platform before being expanded to others a few months ago. The numbers look good, but investors aren’t impressed. They expected HBO Now’s subscriber base to be close to 2 million. Well, it got almost halfway to their expectations. HBO also sells subscriptions over cable and in the last quarter it added 2.7 million new subscribers combined.
Plepler says “we’re just getting started,”. It should be noted that the service isn’t available on any gaming console right now and HBO hasn’t launched new content aimed squarely at Now subscribers.