Grand Theft Auto 5 is Take-Two’s biggest hit. The title has sold more than 90 million copies globally in fact. It was released back in 2013. This figure includes both digital sales and in-store sales of Grand Theft Auto 5. The game’s publisher Take-Two Interactive says that the game has had “unparalleled longevity.” That seems like an understatement.
Grand Theft Auto 5 was also the No.3 best-selling title in the United States last year based on the number of copies sold. As far as revenue, it came in at No. 6, according to data from The NPD Group. Grand Theft Auto 5 sales and in-game digital purchases were also the biggest contributors to the publisher’s overall revenue even though it had newer titles like NBA 2K18 and WWE 2K18. That’s pretty impressive for sure. This game keeps giving.
Take-Two CFO Lainie Goldstein confirmed that it’s aiming to increase its earnings from recurrent consumer spending on in-game purchases and that all of its games will feature microtransactions in some form. Yes, that sounds like it means that the upcoming Red Dead Redemption 2 will feature them as well, but that’s about all we know.
“We’re focused on players, not payers,” added Take-Two CEO Strauss Zelnick, saying that one of the reasons why GTA Online has become so successful is that they’ve been giving great content to players for free as well. At least it sounds like this will continue. I know I can’t wait for that game.