We have all used Google to search for something, but if you used it in the past few days you might have noticed that the links presented in the search results are black instead of Google blue.
So Google was running a test and many users have reported seeing the links in search results change color from blue to black. It can be a bit jarring when you are used to seeing the blue links.
Google is the most used online search engine, so the smallest of changes can result in a significant improvement in performance. Only they know if their test yielded any interesting results. Google is conducting the test pretty quietly. In fact, several years ago, Google conducted a test to check which one of the different shades of blue users were most likely to click on. The test went on a while and eventually Google found the perfect shade of blue, that test alone earned the company an additional $200 million. That’s a nice chunk of change.
Only the links in the search results have changed color, the link addresses are still green and the body text black. Google may go back to using the old shade of blue since many comments online are against switching colors.
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