How heavily will Google invest in marketing the Motorola Moto X? Well, a new report from The Wall Street Journal suggests that Google is going all in. Apparently Google is “allowing” Motorola to spend up to $500 million on advertising for the flagship device.
That is a pretty hefty sum. That’s not factoring in what will likely be free marketing of the device in the Google Play Store and on other Google services. We don’t yet know how far-reaching the Moto X distribution will go.
We do know that Motorola CEO Dennis Woodside had said that the device will be distributed “broadly”. We also know that it will be hitting all of the major carriers in the U.S., but how wide will the reach be? For instance, Motorola hasn’t had much of a presence in Asia. Will they choose to focus marketing there? That might make sense.
Source Phone Arena