Google has updated their search results for specific products, to localize the shopping experience with Google Shopping. Just enter the name of a product and you might find an ad from a local merchant. That ad might have a link to the retailer’s website where you can look at the product before visiting the actual store. That certainly makes local pick up easier.
For instance if you are looking at a fragrance, you might might find a link to a local store where you can check pricing, see the availability, see similar items, get the hours of the physical store, and even make a call if you need to.
The product information comes from the Google Merchant Center, which gets information directly from retailers. The same retailers pay for the Product Listing Ads on a cost per click basis. This detailed information is available for a limited number of retailers at the moment, but on the Google Commerce site there is a form retailers can fill out to be included in the local shopping service.
Of course that’s behind the scenes. Shoppers don’t need to worry about that. This should help local retailers and consumers connect.
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