If you no longer see ads on the right-hand side of Google Search results, don’t be alarmed. This is because Google is changing the way it displays ads on desktop searches. From now on ads will only be shown at the top and bottom of the search results page. Before the company displayed ads on the top, bottom and right-hand side of the search results based on a search query.
Now, after the change, the right sidebar is now free for Google’s Product Listing Ads, which are clearly more important to them.
Google will now show 4 ads at the top of the search results as opposed to showing them on the right-hand side of the results. They started testing 4 ads at the top of results back in December last year and apparently they like the results.
“We’ve been testing this layout for a long time, so some people might see it on a very small number of commercial queries. We’ll continue to make tweaks, but this is designed for highly commercial queries where the layout is able to provide more relevant results for people searching and better performance for advertisers,” a Google spokesperson said.
The change will be global and that it applies to all languages supported on Google Search. It’s expected to roll out to all Google Search users by February 22nd. So you should certainly see it by then.