When you need to do a search, you “google” it. I do too. Most of us do. Whether it is to settle an argument or find an answer, Google is the preferred search engine. Most people don’t go to Yahoo. However, that might be changing. In the last month, Google has given up 4% of search traffic. This is their largest loss since 2009. Google isn’t going to lose any sleep over it, handling three-fourths of the overall search traffic, but Google’s loss is Yahoo’s gain.
The 4.1% drop by Google, down to 75.2% of search traffic from 79.3% a month ago, gave Yahoo a 3% uptick. They now have 10.4% of search traffic, compared to 7.4% last month. That’s not bad when you are up against a giant like Google. If it continues, Google may even start to sweat.
Yahoo’s gain is likely due to their new relationship with Mozilla, where they’ve replaced Google as the default search provider for Firefox. It has certainly paid off quickly. Yahoo is continually pushing for more partnerships, so it may not be content with just this meager gain. They are even trying to get search for iOS devices in a deal with Apple. For now Google still has the lion’s share of search, but who knows where this will lead.