Google [GOOG] has launched Google Apps Marketplace, which is an online application store for Google Apps. The service launched with fifty different applications available.
The Google Market Place is an ideal place for developers as they have 25 million customers to develop applications for, over two million of these are business customers, some small companies and some Fortune 500 companies who use Google Apps.
“The Google Apps Marketplace offers products and services designed for Google users, including installable apps that integrate directly with Google Apps.
Installable apps are easy to use because they include single sign-on, Google’s universal navigation, and some even include features that integrate with your domain’s data.”
Benefits for Developers and Businesses
The Google Apps Marketplace provides a unique opportunity for developers to reach a vast audience. With 25 million customers, including over two million business users, the potential for growth and revenue is substantial. Developers can create applications that cater to a wide range of needs, from productivity tools to specialized business solutions. The integration with Google Apps means that these applications can seamlessly fit into the existing workflows of users, making them more appealing.
For businesses, the Google Apps Marketplace offers a convenient way to find and install applications that can enhance their operations. The single sign-on feature simplifies the user experience, allowing employees to access multiple applications with one set of credentials. This not only improves security but also reduces the time spent managing passwords. Additionally, the integration with Google’s universal navigation ensures that users can easily switch between different applications without losing context.
Examples of Applications
At launch, the Google Apps Marketplace featured fifty different applications, catering to various needs. Some examples include:
1. Project Management Tools: Applications like Smartsheet and Gantter allow teams to collaborate on projects, track progress, and manage tasks efficiently. These tools integrate with Google Drive and Google Calendar, making it easy to attach files and schedule deadlines.
2. Customer Relationship Management (CRM): Solutions like Zoho CRM and Insightly help businesses manage their customer interactions, track sales leads, and analyze customer data. Integration with Gmail and Google Contacts ensures that all customer information is easily accessible.
3. Accounting and Finance: Applications such as FreshBooks and Xero provide businesses with tools to manage their finances, create invoices, and track expenses. These apps can sync with Google Sheets, allowing for seamless data transfer and reporting.
4. Human Resources: Tools like BambooHR and Zenefits offer solutions for managing employee information, tracking time off, and handling payroll. Integration with Google Calendar helps HR teams keep track of important dates and deadlines.
5. Marketing and Analytics: Applications like Mailchimp and Google Analytics provide businesses with tools to create marketing campaigns, track website traffic, and analyze user behavior. These apps can integrate with Google Ads, allowing for more targeted and effective marketing efforts.
“The Google Apps Marketplace offers products and services designed for Google users, including installable apps that integrate directly with Google Apps.
Installable apps are easy to use because they include single sign-on, Google’s universal navigation, and some even include features that integrate with your domain’s data.”
It will be interesting to see how popular the Google Apps Marketplace becomes, but I suspect with that many potential customers, developers will be flooding to the platform. The ease of integration and the potential for reaching a large audience make it an attractive option for developers looking to expand their user base.
Moreover, as more businesses adopt cloud-based solutions, the demand for applications that can enhance productivity and streamline operations is likely to grow. The Google Apps Marketplace is well-positioned to meet this demand, offering a wide range of applications that can cater to different business needs.
The launch of the Google Apps Marketplace represents a significant step forward in the evolution of cloud-based applications. By providing a platform for developers to reach millions of users and offering businesses a convenient way to find and install applications, Google is helping to drive innovation and improve productivity. It will be fascinating to watch how the marketplace evolves and the impact it has on the broader tech ecosystem.
via Life Hacker
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