Google has added another new feature to its social network, Google+, the ability for businesses and companies to set up their own brand pages, and it looks like Google+ intends to take on Facebook with their new brand pages.
So far Google+ has focused on connecting people with other people. But we want to make sure you can build relationships with all the things you care about—from local businesses to global brands—so today we’re rolling out Google+ Pages worldwide.
Features of Google+ Brand Pages
Google+ brand pages offer a variety of features designed to help businesses engage with their audience more effectively. These pages allow companies to share updates, photos, and videos, and to interact with their followers through comments and +1s. One of the standout features is the ability to create Circles, which lets businesses segment their audience into different groups for targeted communication. This can be particularly useful for tailoring messages to specific demographics or customer segments.
Additionally, Google+ brand pages are integrated with Google’s other services, such as Google Maps and Google Search. This integration means that when users search for a business on Google, they can easily find the company’s Google+ page, along with other relevant information like location, hours of operation, and customer reviews. This seamless integration can help businesses increase their visibility and attract more customers.
Comparing Google+ Brand Pages to Facebook Pages
While Facebook has long been the dominant player in the social media space for businesses, Google+ brand pages offer some unique advantages. For one, the integration with Google’s suite of services provides a more holistic approach to online presence management. Businesses can leverage Google’s powerful search capabilities to enhance their discoverability. Moreover, the Circles feature offers a level of audience segmentation that is more intuitive and flexible compared to Facebook’s options.
Another key difference is the way Google+ handles privacy and data. Google+ allows users to have more control over their data and how it is shared, which can be a significant advantage for businesses concerned about privacy issues. Furthermore, Google+ Hangouts can be used for live video interactions, which can be a powerful tool for customer engagement, virtual events, and even internal team meetings.
You can find out more about the new Google+ brand pages over at the Google Blog, and also make sure you check out Geeky Gadgets on Google+.
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