Ads are everywhere online because they’re usually the primary source of revenue for publishers and content creators. Obviously Google runs one of the largest ad businesses online and it does occasionally improve the controls that users have over their online ad experience to make sure that a balance is struck between ads and user experience. This is why Google has introduced new features in Ads Settings to provide users with greater control over the experience.
You may not be aware, but the company already offers a single dashboard for ads controls called Ads Settings. It was originally launched as the Ads Preferences Manager back in 2009. It introduced features like Mute This Ad in 2012. Google has announced new additions to Ads Settings and Mute This Ad to give you more control to mute the ads you see on Google, websites, and in apps.
Reminder ads are what happen if you check out prices for hotels using an online hotel booking website and then leave the site, and that is when you’re bound to see ads from that website reminding you to complete your booking. Well, you’ll be happy to know that Google is offering users the ability to mute reminder ads in apps and on websites. Google will expand this control to YouTube, Search, and Gmail in the next few months.
The Mute This Ad feature lets users block an ad that they don’t want to see. It is being updated as well. It will now recognize your feedback on any device where you’re signed into their Google Account. If you mute an ad for that hotel booking site on your smartphone it will also be muted on your notebook. These are both great new features.