Have you ever been fired from a job, or quit and then wanted to talk trash about your former employer? It happens a lot. People leave negative reviews or feedback about the business. Sometimes it might be fair, other times it may be all about vengeance and not accurate. This is why Google wants to take it out of the equation.
Google has updated its guidelines in the Maps’ help center, stating that posting negative reviews about a current or former employment experience is considered a conflict of interest, which basically blocks these reviews from being posted.
Of course some reviews of this type will get through from time to time, but the new policies mean that Google is serious about trying to cut out the clutter and only have legit and helpful reviews. Prior to this policy, users had to submit reports and requests to Google to take down these reviews, which was apparently hit or miss, since Google did not have a guideline for them. They do now.
For most users this won’t have an imp[act on them, but for businesses where fake negative reviews can hurt them, this should come be good news and will help matters greatly.