Google thinks that we won’t need cookies in the near future. In fact, Google’s latest attempt to kill the cookie is in the form of AdID, which is an anonymous identifier that could be used for advertising in the future.
According to USA Today, Google is working on an “anonymous identifier for advertising”, or AdID for short, which might mean the end of third-party cookies being the method for advertisers keeping track of Internet browsing activity when it comes to marketing and ads.
This one might actually be good for consumers since it shields your real identity. Sound too good to be true? It probably is, but we won’t know until Google actually shows us what they come up with. Sounds good so far though.