Over the last few years Roku has expanded by selling more of its streaming devices as well as licensing Roku TV, a smart TV platform unveiled in 2014 to TV OEMs, which allows them to build cost effective smart TVs. Now Roku is taking a big step by coming out with its first 4K UHD TV later this year.
The company has introduced the Roku TV HDR reference design at CES 2016. It’s TV OEM partners are expected to introduce around 60 Roku TV models in 2016. This move should put Roku in more homes, that’s for sure.
Roku expects to have its first 4K UHD TV ready by spring, the TV will deliver the full Roku TV experience along with the detail and clarity that 4K resolution brings. If you have used the Roku platform before, you will feel at home since all of the features will be available on the 4K TV.
Roku is going to release multiple models later this year. Pricing for the 4K UHD TCL Roku TV has not yet been confirmed, but the TV will be on display at the Consumer Electronics Show 2016 in Las Vegas this week if you want to have a look at it. It will be interesting to see how well the company does with this latest move.