In the world of search Google is king, but not everyone bends knee to the giant and bows down. Mozilla has announced a new partnership with Yahoo, and so Firefox will be dropping Google from its position as default search engine. Soon, users in the US will be seeing a sleek version of Yahoo as their browser’s default search option. The move is said to be Yahoo’s “most significant partnership” over the last half decade. It just may be.
Mozilla will be launching this next month. Yahoo says that this new search experience will be coming to US users first, before others across the world get access to it.
Yahoo has been working with the Mozilla team to develop a “clean, modern and immersive design”, and Yahoo says its search “better leverages” its personalization features and content. Yahoo users outside of the United States will get this new design in early 2015. That isn’t too long of a wait. Mozilla says that Google and others will remain as “built-in…alternate search options.”
This will help Yahoo expand its reach. We heard back in April that Yahoo was courting Apple to have Yahoo replace Google as the default search engine in iOS. This will have to do and should be a large boost to the company.