Mozilla will soon begin displaying the “occasional sponsored story” in the beta version of Firefox in an effort to reinvent the current state of web advertising. The sponsored story ads will be displayed via Pocket for Firefox, an in-browser tool that helps users save websites that they might want to revisit later.
Mozilla actually started testing Pocket Recommendations in Firefox Beta New Tab last year, and testing showed that people started using New Tab more when this feature was enabled. No surprise there.
The company also recently started testing personalized recommendations and Mozilla now says that it will experiment with showing the occasional sponsored story within Pocket Recommendations section in the New Tab Page in Firefox Beta. These stories will be shown to a small portion of users in the United States during the test period.
Mozilla isn’t really looking at this as a way to generate cash, though they wouldn’t be adverse to that. “We believe the current model of web advertising is broken because it doesn’t respect user privacy, isn’t transparent, lacks control, all the while trending towards click-bait and low-quality content,” the company says.
Experiments like this help strike a balance between commercial profit and public benefit for the overall betterment of the internet. The company says that this responsible sponsored content model delivers personalization without sharing all of the users’ personal data with others and that it puts valuable content forward that’s not driven by clicks and is worthy of the users’ time. You really can’t argue with that.
Source UbergizmoFiled Under: Technology News