Millions of people use ad blockers to eliminate advertisements. That is why many publishers now require users to turn off ad blockers before they can access content. Blocking ads hurts publishers, which hurts you. Ads are how they are able to bring you cool content. Facebook, which makes the bulk of its revenues from advertisements, will soon start bypassing ad blockers entirely.
This means that even if you have one switched on, you’re still going to see ads on Facebook. This is what Facebook meant when it recently said that it’s going to change the way ads are loaded on the desktop website so that they’re more difficult to detect for ad blockers.
“Facebook is ad-supported. Ads are a part of the Facebook experience; they’re not a tack on,” said Andrew Bosworth, the vice president of engineering for ads and pages at the social network.
Bosworth agrees that forcing ads on people who have specifically opted to block them will annoy some users but he says that Facebook has invested a lot of resources to ensure that ads on the social network are relevant and “uninterruptive.” Facebook will also be introducing new controls for users to tweak the type of ads they are shown.
So, yes you have to have ads, but at least you have control over what you see.
Source Ubergizmo
Filed Under: Technology News