Facebook has tweaked the News Feed multiple times over the past few months to make sure that users have a more personal experience. It has also claimed to be making changes to curb the spread of false information on its network. Facebook CEO Mark Zuckerberg warned that the changes would result in a drop in usage and the company has officially confirmed that this is the case right now.
The company revealed that overall usage in the United States has dropped by “roughly 50 million hours every day.” You would think that Facebook would be troubled by this number, but it is not. Zuckerberg said that this is actually going to be beneficial for the company in the long run. He said that the time users spend on Facebook will just be more valuable and that “if we do the right thing, I believe that will be good for our community and our business over the long term too.”
Facebook’s daily users have dropped from 185 million to 184 million in the United States and Canada this past quarter and stayed flat at 239 million for monthly users, but even so, Facebook usage has grown in all regions measured. The growth is slower than it has been since 2015.
“In 2018, we’re focused on making sure Facebook isn’t just fun to use, but also good for people’s well-being and for society,” Zuckerberg said in a statement yesterday, adding that the company’s business and community will both be stronger over the long term as it focuses on meaningful connections. Time will tell if this is the right move for the company.