Facebook is planning to put ads in the middle of its videos, according to unnamed sources in the industry.
It looks like the social media giant has started testing the “mid-roll” ad format, which will allow content publishers to insert ads into their videos, as long as these videos adhere to certain requirements.
You are already familiar with this type of ad. These ads can only appear in clips that have a longer duration than 90 seconds and after the 20 second mark. It is like traditional TV commercials and online advertisers claim that they perform better than their pre-roll and post-roll counterparts. Those are the ads that appear before or after you watch a video. The reason is that users interested in the video content are basically forced to watch them.
It makes sense since billions of clips are viewed daily on Facebook, and the company has not completely capitalized on that fact yet. In fact, CEO Mark Zuckerberg has forbidden the use of pre-roll ads, so the new approach can increase revenue by a huge amount. Publishers will get 55% of the earnings, which is the exact share that YouTube offers,so it is a model that people know.
This will be a huge new revenue source for Facebook, so look for it soon.
Source Phone Arena
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