Facebook is going after dating services like Tinder by adding dating features on its platform. Facebook CEO Mark Zuckerberg revealed during the company’s annual F8 developers conference today that the social network is adding dating features to its main mobile app. Facebook has never offered features like this even though it enabled users to tell their friends and followers their relationship status ever since the service was first launched.
This will please those looking for love no doubt. “This is going to be for building real, long-term relationships — not just for hookups,” Zuckerberg said in a lighter vein onstage during the conference, where he also clarifies that this layer of dating features will only be in the main Facebook app. He also confirmed that the features will be optional and you’ll have to opt-in.
Users will be able to create a dating profile that is separate from their main profile. They will see potential matches based on their dating preferences, things they have in common, and even mutual friends. Users can also discover others that have similar interests through their groups and events.
What users do within the dating feature will not be shared with their friends, so you have privacy. Facebook will start testing this in the next few months.