Facebook is testing a new video subscription service in Watch. This is not “fan subscriptions,” which Facebook made last month. These video subscriptions are a separate thing. Video subscriptions are designed to support publishers with existing video-streaming businesses and an existing video catalog. In other words, getting more people to watch them.
Facebook has teamed up with CollegeHumor to test this new feature, which is said to be a blend the traditional video streaming with the social community aspects. When you purchase a video subscription through Facebook, the video and conversation can happen in one place. You can start or join Watch Parties or talk with other fans about episodes right on the platform.
You can find CollegeHumour’s catalog of DROPOUT originals on Facebook right now and if you want, you can sign up for a free trial, or start a subscription starting at $4.99 a month.
It looks like Facebook is moving towards a paid model for video, but a Facebook spokesperson says, “Our intention with exploring video subscriptions is to support a new business model that could help bring more great content to Facebook,” they said. “Watch will always be a platform supported by a range of business models, like Ad Breaks, and the vast majority of content in Watch is free and ad-supported.”
What do you think about this new feature? Will you be watching?