In an effort to increase meaningful connections on its platform, Facebook conducted an experiment in six countries which placed content from publishers in a separate feed and the main News Feed was limited to posts from friends and family members. However, it turns out that the experiment didn’t get positive results. So that is why Facebook has now decided to scrap its plans to separate content on the world’s largest social network into two separate feeds. People just don’t like it.
In the experiment, the content from publishers was placed in a new feed called Explore Feed. This experiment was in response to feedback from people who wanted to see more posts from their friends and family in News Feed. It was conducted in six countries and Facebook wanted to determine whether or not users would like a version of Facebook with two different feeds: one for posts from Pages and the other from people that they know.
It eventually revealed that “people don’t want two separate feeds,” and users told the company in surveys that they were less satisfied with the posts they were seeing and the two separate feeds didn’t really help them connect more with friends and family after all.
So it looks like the Explore Feed isn’t an effective way for people to discover new content on the network. At least they looked into it. Now they know.