You probably already know that Facebook has its own Trending section on the sidebar where users can see what kind of topics to keep themselves up to date on the latest news. However it looks like Facebook has decided that they will no longer be highlighting the feature. They say that people just aren’t using it.
Facebook has announced that they will be removing the Trending section from its platform to “make way for future news experiences”. Facebook says that low engagement with the Trending section is why they are removing it, along with existing Facebook products/services and third-party integration that relies on the Trends API.
Facebook says, “We introduced Trending in 2014 as a way to help people discover news topics that were popular across the Facebook community. However, it was only available in five countries and accounted for less than 1.5% of clicks to news publishers on average. From research we found that over time people found the product to be less and less useful.”
We don’t know if Facebook plans to replace the Trending section with anything else, but as Facebook points out, they have been testing out various ways of highlighting news to its users. Like through Breaking News labels, “Today In”, and a “New Video” in its Watch section where users can watch live news coverage. It will be interesting to see what they do.
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