Facebook says its blood donation feature in India, Bangladesh, Brazil and Pakistan has been doing very well. In fact, over 35 million users have signed up to be donors. In India and Brazil, over 20 percent of the people who go to blood banks say their decision was influenced by Facebook. Now, the company has finally launched the feature in the US to raise awareness about the decline in blood donations. It also connects willing donors with the blood banks that need them. It helps people.
The feature is only available in Chicago, New York City, San Francisco Bay Area, Baltimore and Washington DC right now. It will roll it out nationwide over the next few months. Facebook has teamed up with organizations like the American Red Cross whose requests for donations will show up on the Facebook app and website, visible to any users nearby who signed up to see them.
You can sign up by going to the new Blood Donations entry in the About section of your profile. You’ll get notifications whenever one of the partner organizations in your area publish a call for donations and you will be able to view all the requests in the feature’s tab. It streamlines the blood giving process in that regard.