According to a recent report by comScore, Facebook was the most popular mobile application last year, and it managed to beat Google Maps and take the top spot for the most used application in the US.
Have a look at the graph below which compares the use of the Facebook app to the Google Maps app, Google Maps was ahead of Facebook for the majority of the year, this changed in September when Facebook overtook Google Maps.
Apple introduced iOS 6 in September of last year, and replaced the Google Maps app on iOS with their own mapping application, this is when Facebook overtook Google Maps and it has continued to be ahead for the rest of the year.
The latest comScore Mobile Metrix ranking of the top mobile apps by audience shows that Facebook finished the year strong to capture the #1 position from Google Maps. Of course Apple’s decision to replace Google Maps with Apple Maps on iOS 6 also caused a decline in Google Maps usage in October, which is largely responsible for the position swap. Meanwhile, Google Maps has been clawing its way back the past few months after getting reinstated on iOS 6, so look for the competition for the #1 spot to heat up as we head into 2013.
Google has now released a stand alone Google Maps app for Apple’s iOS platform, it will be interesting to see if this app can take the top spot from Facebook.