Dr. Dre’s latest album, Compton, was an exclusive to Apple Music, helping the company break into the streaming music scene. It is debatable as if this was a good idea or not, because it limits the number of people who can check it out, but that is what happened.
And it looks like it may have been a good idea after all. According to a statement released by Apple, the album has been streamed 25 million times since its opening week. It was also downloaded half a million times via the iTunes Store, which actually represents people buying and paying for it. So, yeah, not bad at all. People are buying it.
Jimmy Iovine, Dr. Dre’s partner in Beats, who also works for Apple says, “We’re beginning to show what we can do in terms of communicating music to a worldwide audience and helping artists at the same time.” However, it should be noted that the 25 million figure was not broken down. We don’t know if the album was streamed in full 25 million times, or if this represents an aggregated stream across individual songs. The former is a lot more impressive if that is the case.
Whatever the case, Apple is doing fine. The company has signed 11 million trial subscribers to its music service last we heard and you know that number is only going up.