In order to sell more pizza, Dominos is turning to some special DVD labels. They have partnered with some DVD rental stores in Brazil to make you hungry.
Once the disc starts spinning in your machine and heats up, that special label starts to smell like pizza and the label also looks like a fresh pizza when it comes out of your DVD player. Some of these labels were distributed at movie rental shops in Sao Paulo and Rio de Janeiro.
This is a very clever marketing strategy that is sure to translate into more sales, in Brazil at least. You smell pizza, the company smells lots of money.
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