You may remember that back in August during an earnings call, Disney said that it would start pulling its content off Netflix to start a streaming service of its own. The company plans to launch it in 2019 and it will include its film library along with media from its various channels. So one day soon you won’t be able to watch Disney movies on Netflix.
Now we have some more news. In order to compete with Netflix, the company’s streaming service will be cheaper. The news comes from the company’s chairman who revealed it in a recent quarterly earnings call.It will be cheaper partially because it will have less content, at least in the beginning.
“I can say that our plan on the Disney side is to price this substantially below where Netflix is. That is in part reflective of the fact that it will have substantially less volume,” Robert A. Iger, Chairman and CEO of The Walt Disney Company said. “It’ll have a lot of high quality because of the brands and the franchises that will be on it that we’ve talked about. But it’ll simply launch with less volume, and the price will reflect that.”
The company’s goal after launching will be to attract subscribers of course. As the content library grows the company could “have the pricing over time reflect the added volume,”. Netflix users will still have access to Disney films through the end of 2019, including movies opening in theaters throughout 2018. If you love all things Disney, you’ll want to subscribe.