Cable and satellite companies are always raising rates on users. Even as their services become less and less necessary. Now a new price adjustment by DirecTV is set to raise its subscribers’ rates this February and it is a big mistake.
According to a recently released card by DirecTV, rates will be increasing for the average customer by 4.5 percent on February 7, 2013. The reason isn’t new technology that will improve service, but the money will instead go toward programming costs which have gone up by eight percent. DirecTV still claims it has managed to keep its annual price increases lower than cable on average.
Sure that percentage isn’t terrible, but today we have more ways than ever to get the shows and movies we want. Many of us don’t want the whole package. Just the ability to watch a few quality shows and leave the garbage to others. I’m sure they will lose a lot of customers.